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IN THIS ISSUE:
The Feed
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Will the “paperless office” ever arrive?
The Top 7
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Ways to make better sales hires
News In Brief
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Announcements from Copier Careers, Ricoh, Xerox, Kodak, and Strategic Business Associates
Sound Off
- Our readers respond to last month's poll
Poll-of-the-Month
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Have you ever included false or incorrect information on a resume?
Featured Job Listings
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THE FEED
Will the “paperless office” ever arrive?
It’s been over 35 years since tech experts first began predicting the arrival of the “paperless office”—a futuristic, eco-friendly workplace in which electronic record-keeping and correspondence would completely eliminate the need for paper printouts. One expert who was quoted in a 1975 Business Week article estimated that “by 1990, most record handling will be electronic.” But, as those of us in the copier industry are well aware, the paperless office never materialized. According to a recent study by InfoTrends, throughout the past four decades the estimated number of pages printed, copied, and faxed annually throughout the United States has risen to more than one trillion. As this number has grown, so has our industry.
Over the past few years, however, companies have become more sensitive to the costs—both financial and ecological—of unnecessary printing. Though few of them are making efforts to go completely paperless, many have begun taking steps to reduce the amount of paper, toner, and ink they use, and those at the forefront of our industry are right there with them. Already, providers of managed print services are helping cost- and eco-conscious clients reduce waste by streamlining print processes and eliminating unnecessary prints. As John Shane, an analyst for InfoTrends, says, “The paperless office isn’t going to happen for ages. But the less-paper office is coming.”
The relevant question for those of us in the copier industry is this: how will the “less-paper” office affect my bottom line, and what can I do to ensure that my business and my skills stay relevant in the era of less paper usage? For now, many of us would agree that the answer lies in the field of print and document management, and that the companies and people who will be best equipped to compete in the new economy are those who are willing to embrace new technologies, think holistically about their accounts, and forgo short-term sales in favor of long-term relationships. Regardless of whether the “paperless office” arrives in two years, two decades, or two centuries, our industry is changing, and it’s changing fast. Are you ready for it?
We want to know what you think! Will the “paperless office” ever arrive? And what are you doing to prepare for it? Email
abby@copiercareers.com to share your opinions on this or any other copier-industry subject.
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THE TOP 7...
Ways to make better sales hires
Tips from the
trenches to keep your copier career on track
Good hiring starts with good candidates—and good candidates start with Copier Careers. But once you've narrowed it down to the top few applicants, how can you make sure that you’ll select the best person for the job? Learn these seven tips for hiring better salespeople, and watch your success rate soar.
- Don't rely solely on interviews to evaluate the candidate. A study conducted by the International Personnel Management Association in 1999 analyzed how well job interviews accurately predict success on the job. The surprising finding: the typical interview increases your chances of choosing the best candidate by less than 2 percent. So while the interview is a good starting point, make sure to supplement it with other tools like pre-employment skills assessments and background checks to ensure that you understand what kind of person you're getting.
- Limit your criteria. Research has found that the most accurate predictions of success on the job are based on no more than six or eight factors. Decide which qualities are most important to you in a salesperson, and focus on them in your selection process.
- Evaluate job skills, not personality. Certain personality traits—high energy, honesty, a solid work ethic—seem to practically guarantee success, yet research has discovered that they don't. While personality tests can be useful for training employees, only tests of job skills or knowledge are proven to consistently predict job success.
- Don't use yourself as an example. Many managers who reached their position by virtue of their sales success believe they can instinctively recognize a good candidate, when in reality they are just recognizing people who remind them of themselves. When you use yourself as a model, your ego often gets in the way, and that bias can skew your objectivity in judging others—a fatal hiring flaw.
- Research why people fail in jobs. Research consistently shows that people fail in a job due to factors different from the criteria used to select them. Though most managers can list the most common reasons people have failed, they seldom make that information part of the process of choosing selection criteria for new candidates. Managers who identify these failure points and build them into the selection process can reduce hiring mistakes by up to 25 percent.
- Don't rely on general "good guy" criteria. Everyone wants to hire good people, but being a good person doesn't ensure success on the job. Sales skills are now so specialized that you need specialized hiring criteria as well. Think about this in terms of baseball. At the Little League level, the selection criteria for a player—dexterity, confidence with the ball, desire to play—are broad. But at the professional level, different playing position require such specialized skills that no pro scout would rely on general skills to choose a Major League player. In sales, too, reserve broad "good guy" criteria for entry-level hiring. When you need a more experienced salesperson, narrow your criteria.
- Don't bypass the reference check. Experts estimate that as many as one-third of job applicants have included false information in a resume. To find out who's pulling the wool over your eyes, make the extra effort to verify the information your applicants provide. Checking references may seem tedious, but it beats the frustration and cost of hiring someone you will soon need to fire.
This month's Top 7 Tips come to us courtesy of Tom Cooke, president of Learning Outsource Group and managing principal of Print Management Solutions Group. Cooke advises copier industry employers on a variety of issues, including screening and evaluating sales candidates. For more info, visit www.learningoutsourcegroup.com or
www.printmanagementsolutionsgroup.com.
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NEWS IN BRIEF
Copier Careers Salary Surveys Coming Soon.
The Tenth Annual Copier Careers Salary Surveys are coming soon! Watch for them online at www.CopierCareers.com and in the June, July, and August issues of ENX magazine.
Ricoh Americas names IKON Executive to lead company.
In an internal memo to Ricoh and IKON employees it was confirmed that the management team from IKON would assume most top positions at Ricoh Americas Corporation, effective April 1, 2010. Matt Espe, formerly CEO of IKON, will become the Chairman and CEO of Ricoh Americas. Per the memo…”As Chairman and CEO of IKON since 2002, Matt’s strengths in leadership and vision have delivered outstanding results for IKON, and his recent responsibility leading the business improvement teams gives him a strong foundation to lead Ricoh Americas. In addition to Matt’s role leading the day-to-day operations, he will also oversee the integration planning for Ricoh U.S. and IKON”.
Xerox Takes Honors in CRN Channel Champion Study.
Xerox Corporation has been named the 2010 Channel Champion in the Workgroup Color Printers and Multifunction Printers categories as part of the annual study by CRN, a publication for businesses that sell technology, services, and solutions. “Solution providers rely on the CRN Channel Champions study to evaluate the leading technology vendors and their channel programs,” said Kelley Damore, vice president and editorial director for the Everything Channel. “Xerox consistently delivers high-quality products and solutions that satisfy the needs of resellers.”
Kodak Names Michael Lo VP and Marketing Director for Business Solutions and Services Group.
Michael Lo, Ph.D., recently joined Kodak's Business Solutions and Services Group (BSSG). Lo guides BSSG's strategic marketing programs for current and future products and reports directly to Dolores Kruchten, General Manager of BSSG and VP of Eastman Kodak Company. “Michael brings a global perspective, backed by a proven record of innovative approaches in print and digital solutions,” said Kruchten. “His extensive experience in marketing, strategy, solutions, and services will help Kodak deliver leading-edge products and services to create strong connections with our customers.”
Former Global SVP Todd S. Johnson Joins Strategic Business Associates.
Johnson helped found Global Imaging Systems. During his tenure, the company grew to become the most profitable public company in the industry, with more than one billion dollars in annual revenues. He retired from Global in 2007 in conjunction with its sale to Xerox, and has now joined the Strategic Business Associates (SBA) team. “We are extremely happy to have Todd Johnson join us,” said John Hanson, SBA founder and partner. “Todd has a thorough knowledge of the industry and has interacted with dealers throughout the country.”
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SOUND OFF: Our readers speak
In our March poll, we asked readers whether they believe they're compensated fairly for their work and their achievements. The results were as follows:
Do you believe that you're compensated fairly for your work and your achievements?
Yes: 77% (621 votes)
No: 23% (189 votes)
Comments included the following:
"It's a job. It's a recession. You do the math."
"I am a commissioned salesperson. I'm fairly compensated if I work hard, and I'm appreciated if I make sales. It's all up to me."
"With the economic situation we are in, I have not seen a raise in two years. Being a senior tech with a well-established company, I am still underpaid. One wonders if employers are using the poor economy as an excuse to avoid giving raises."
"The copier industry has been great to me and my family. I've put two kids through school on my tech salary."
"This question should be broken down into two categories: sales and service. When salespeople take vacation days, they go on trips. When service techs take vacations, they hang around the house doing chores, fixing their cars, and doing plumbing and yard work. The salespeople drive nice cars and service techs drive clunkers. Service doesn't get the respect or the compensation they deserve."
"After 28 years in the service end of the business, I now make about the same amount of money as I did 15 years ago."
"As profit margins continue to shrink, so does overall compensation for sales reps. Typical comp plans address the company goals, but many times they leave the performing representatives changing focus to another area without gaining any ground in compensation. Many performers will only tolerate this for so long before they move on."
"I do more than most at my company. However, since I am the new guy on the block, my pay is less than the established techs. This wouldn't be a problem if they carried their IT load, instead of just turning screwdrivers."
"Service is compensated well in my organization. They are rewarded with bonuses, pay raises, gift cards, awards, trips, and even companywide recognition when they achieve certain benchmarks."
"My reps and I are all on base pay plus commission, so, yes, we're paid what we are worth and our efforts are appreciated as long as we make quota."
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POLL OF THE MONTH
Have you ever included false or incorrect information on a resume?
1. Yes
2. No
3. I'm not telling
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JOB LISTINGS
We have over 700 jobs currently listed online  Here are just a few of the jobs currently listed:
Sales Representative - Alaska 
Field Service - Oklahoma 
Controller - Wisconsin 
CFO - Texas and Illinois 
Sales Representative - Northern California 
Field Technician - Northern NY 
Sales Representative - Colorado 
Sales Representative/Field Sales Manager - Texas 
Sales Representative - Los Angeles, CA 
General Manager, Sales and Service - Upper Midwest 
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Copier Careers®
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PHONE: (888) 733-4868
FAX: (800) 464-3434
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